During April NASCAR celebrated their Race to Green campaign, during which they announced that 180,000 trees would be planted. This was a 20% increase on their pledge the year before and they also agreed that they would plant some in areas effected by natural disaster.
The Vice President of NASCAR Green Innovation, Dr Mike Lynch explained that the industry was keen on working for sustainable practices and this included planting more trees this year.
The initiative also encourages fans to make green efforts too and share them online using #NASCAR green. This also proved to be extremely successful with the hashtag term being used ten times more during this year’s campaign than last years.
Many NASCAR sanctioned tracks planted trees in the local community and also helped to spread awareness of sustainability. These tracks include Texas Motor Speedway, Richmond International Speedway, Martinsville Speedway, Daytona International Speedway and Darlington Raceway. At some of the racetracks drivers were involved in tree planting ceremonies and they all has the NASCAR green logo on the A-post of their vehicles and well as green colour on the top of their wind screens during races at Richmond International Raceway and Martinsville Speedway. Many of the tracks used during the month also featured the colour green in different ways.
NASCAR worked together with the Virginia Department of Forestry to helps fans offset their carbon footprint. The NASCAR Foundation also worked with the MathScience Innovation Centre to sponsor field trips for students to have experience of planting trees and to be educated in the reasons why tree planting was taking place. NASCAR official partners helped in different ways by funding trees, green patches, fellowships, training, recycling, mulch and education aids. Sponsored involved were UPS, Toyota, Sunoco, Sherwin-Williams, Sprint, Mobil 1, Liberty Tire Recycling, Goodyear, Freightliner Trucks, Ford Motor Company, Featherlite Trailers, Coors Light, Coca-Cola, Chevrolet, American Ethenol, ACORE, 5.11 Tactical and 3M.