truTV’s Motor City Masters Heading to Pocono Raceway June 7-8 with Immersive Car-Design Installation
Legendary Automotive Journalist and Motor City Masters Judge Jean Jennings Scheduled to Appear
truTV’s Competition Series Motor City Masters, Produced in Collaboration with Chevrolet, to Premiere June 24
Motor City Masters is off to the races. truTV’s new car design competition series will be at the center of an immersive car-design installation to be located in Pocono Raceway’s Fan Fair for the NASCAR Sprint Cup Series from Pocono 400 during the weekend of June 7-8. Produced in collaboration with Chevrolet and premiering Tuesday, June 24, at 10 p.m. (ET/PT), Motor City Masters will bring together 10 experienced designers, with various specialties and backgrounds, all of whom share a passion for car design.
Motor City Masters judge Jean Jennings, legendary automotive journalist and former editor-in-chief of Automobile magazine, is scheduled to make appearances at Pocono Raceway throughout the weekend. She will be attending the NASCAR Sprint Cup Series Drivers Meeting and will have a view of the action up close from Victory Lane. She’ll also be blogging from the race at jeanknowscars.com.
truTV’s Motor City Masters installation at Pocono Raceway will immerse fans in the world of custom car design, giving them the chance to emerge as Motor City Masters in their own right. Fans will have the opportunity to have their very own custom concept cars sketched out by an artist. They’ll be able to pose for a photo with their sketch superimposed onto the cover of Automobile magazine, which they can then upload and share with friends via social media.
In addition to the Motor City Masters installation, truTV will be touted during sister network TNT’s coverage of the NASCAR Sprint Cup Series, which will begin with the NASCAR Sprint Cup Series from Pocono presented by the Dodge Charger on Sunday, June 8, at 1 p.m. (ET). On Saturday, members of TNT’s NASCAR announcing team will describe their dream cars to two of the competing Motor City Masters designers: Camilo and Darby. The designers will sketch their ideas, which will then be showcased during TNT’s NASCAR Summer Series coverage.
“NASCAR is the perfect outlet through which to spread the word about truTV’s exciting new competition series Motor City Masters,” said Puja Vohra, senior vice president of marketing and digital for truTV. “We look forward to plunging race fans into the fascinating world of car design, introducing them to Motor City Masters and giving them the chance to get their own design ideas put down on paper.”
Among the other features of the Motor City Masters area at Pocono, a Camaro Z/28 and Corvette will be on display, exemplifying the high-end craftsmanship of Chevrolet. Fans will also be treated to their very own copy of their magazine cover shoot, as well as truTV tchotchkes (while supplies last).