NASCAR Nationwide series is due to have a rebrand for the 2015 season. The No 2 series will be changing its name to the Xfinity series at least until 2024. The news was announced at the NASCAR Hall of Fame in Uptown Charlotte yesterday afternoon.
Xfinity is a division of Comcast and it specialised in Internet, telephone and cable television services and will become the new title sponsor replacing Nationwide which has been the sponsor since 2008 and will end when the current season finishes. Xfinity will also be the official partner to NASCAR in ISP and programming categories.
It was reported by the Sports Business Journal that the deal was worth around $200 million but the details of finances have not been officially released.
The Chairman and CEO of NASCAR; Brian France explained that this was a natural fit. He explained that the brand was striving for innovation and this fits with the fans who are looking for that sort of thing. He said that the fans will have exciting things from their television viewing as a result of the partnership. They should be able to work together with the new sponsor to help reduce the broadcast costs as well as make the fan experience as better one which means that their partnership should benefit everyone.
The No 2 Series in NASCAR started back in the 1950s then being called the Sportsman Division. It was in 1982 when it first had sponsorship being called Anheuser-Busch the just Busch and the Busch Grand National then the Busch Series. Then in 2008 Nationwide took over. They will now be a sponsor for Dale Earnhardt Jr for 12 races and an associate sponsor for the whole of the season. Nationwide has now signed an agreement to be a three year insurer for the National Football League.