Without a doubt, if there were no sponsors NACAR would surely fail to exist. When R. J Reynolds first acquired naming rights to the Cup Series in 1971, sponsorship has managed to become one of the biggest parts to the sport. When STP signed a multi-year deal with Richard Petty one year later, teams then began to realise that without some much need money coming in they wouldn’t be able to race for much longer. Now days the sponsorships come in various different forms whether it is the name on the car, the title sponsor of the race or even naming rights to a track, sponsorship is the highest priority in NASCAR. NASCAR fans can keep up-to-date with the motor sports calendar at 888sport who offer odds on the beloved NASCAR, F1 as well as Superbikes. For motorsports fan who like to keep on top off the races, it is well worth checking out the craziest past sponsors.
Everyone likes cartoons including NASCAR. Cartoon Network as a sponsor is the first to kick off the list, even though the program lasted five year it defiantly got children interested in racing sports. Sponsored from 1996 to 2000 and this sponsorship bounced from Diamond Ridge Racing to Melling Racing to Galaxy Motorpsorts. With this sponsor many drivers including Robert Pressley, Jeff Green, Jerry Nadeu and Wally Dallenbach didn’t find any victory from it but still a very quirky sponsor. It wasn’t until 2000 Dallenback at Galaxy would complete the full schedule with a Cartoon Network– sponsored team and by then, TBS was the primary brand of choice on the car.
Kim Kardashian Fragrance
As one of America’s most famous TV personalities it seems strange that she hit the Las Vegas Motor Speedway scene for the March 2010 race. Sephora, a massive makeup outlet used the deal to exhibit Kim Kardashian brand products at NASCAR. Mike Bless who was used to be driving the No.36 Engery Drink Chevrolet then drove a pink car to sponsor Kim Kardashian’s new fragrance. Unfortunately the sponsorship wasn’t very successful as in the race he slammed the wall and finished 39th.
Matt Kenseth has had some major sponsorship troubles late in his career with Roush Fenway Racing. This first became apparent in 2011 when the mild-mannered driver was sponsored by Affliction Clothing; this sponsorship was signed on for five races on the hood of the NO.17 Ford. Kenseth failed to the brand in the Victory Lane, but did become close at Daytone in July, after he finished second to his teammate David Ragan; he also scored three top 10’s in the car though.
Heluva Good! Sour Cream Dips
This unlikely company sponsored NASCAR races which were held on June 13 in 2010 with Dover International Speedway, Michigan International Speedway, New Hampshire Motor Speedway and Watkins Glen International. It consisted over 200 laps, it was also the fifteenth race of the 2010 Sprint Cup Series season, and was won by Denny Hamlin for the Joe Gibbs Racing Tim.